During the drupa 2016 trade fair (Düsseldorf, May 31 to June 10, 2016), Heidelberger Druckmaschinen AG (Heidelberg) will be exhibiting the digitized future of the print media industry under the motto “Simply Smart.”   This topic is about the need for print shops to continuously improve their efficiency and respond to global demands of end customers in ever faster and more flexible ways. To meet this need, print shops must determine how their business model can be digitized and involve their cu...